Legal
Privacy policy
Effective November 8, 2026
Principle Group LLC ("Principle Group," "we," "us") respects your privacy. This policy explains what information we collect through this website, how we use it, and the choices you have.
Information we collect
When you submit our contact form, we collect what you choose to give us: your name, email address, company, role, the topic you need help with, and your message.
When you book an intro call through our Google Calendar booking page, we receive your name, email address and anything you add to the booking form.
Like most websites, our hosting provider automatically logs basic technical information when you visit, such as your IP address, browser type and the pages you view. This is used to run and secure the site.
How we use it
- To reply to your inquiry and schedule an intro call
- To prepare a proposal or scope if you ask for one
- To keep the website running, secure and free of spam
We do not sell or rent your personal information, and we do not use it for third-party advertising.
Who we share it with
We share information only with service providers that help us run the site and respond to you, and only as needed for that purpose:
- Netlify, which hosts this website and processes contact form submissions
- Google Fonts, which serves the fonts on this site and may receive your IP address when a page loads
- Google Calendar, which runs our booking page and stores the details of any call you book
- Our email and business software, used to reply to you
We may also share information with our parent company, LT Capital Holding LLC, or if required by law.
Cookies
This site does not use cookies for advertising or cross-site tracking. If we add analytics in the future, we will update this policy.
Client information
Financial and business information you share during an engagement is covered by your engagement letter and any NDA we sign, not by this policy. We use it only for your engagement.
How long we keep it
We keep contact form submissions for as long as needed to respond and follow up, and no longer than 24 months unless you become a client. You can ask us to delete your information at any time.
Your choices
You can ask us to access, correct or delete the personal information we hold about you, or to stop contacting you. Email us at the address below and we will respond within 30 days.
Security and children
We use reasonable safeguards to protect your information, though no website can be completely secure. This site is intended for businesses and is not directed to children under 13.
Changes
If we change this policy, we will post the new version here and update the effective date.
Contact us
Principle Group LLC
San Antonio, Texas
Email: [email protected]